什么是内容营销？之二

From： ** .digital ** rketer.com

​​What Is Content Marketing?

什么是内容营销？

Here’s how we define what content ** rketing is:

“Content ** rketing is the creation and distribution of valuable content to build and engage an au ** nce for your brand.”

这是我们定义什么是内容营销的方法：

“内容营销是创建和分发有价值的内容，以建立和吸引您的品牌的受众。”

That’s a mouthful, so let’s break down that definition to ** ke sure we’re all clear.

那是一个大嘴巴，所以让我们分解一下定义以确保我们一切都清楚。

“Content ** rketing is the CREATION and DISTRIBUTION…”

“内容营销是创作和发行……”

We’ve emphasized 2 words here, creation and distribution, to drive home the point that content ** rketing involves both.

我们在这里强调了两个词，即“创造''和“发行''，以明确内容营销涉及这两个方面。

You can’t just create a great blog post, publish it, and expect that to move the needle for your company.

您不仅可以创建一个很棒的博客文章，然后发布它，并期带来成功。

Instead you need to take charge of distributing that content to the right people at the right time, to ** ke sure that content has the ** ximum possible impact.

相反，您需要负责在适当的时间将内容分发给适当的人员，以确保该内容具有最大的影响力。

“…of VALUABLE content…”

“ …有价值的内容…”

We told you we were going to hammer home this “valuable” thing. Well, here it is again.

我们告诉过您，我们将锤击这一“宝贵”的事情。 好吧，又来了。

Good content ** rketing has to provide value for your user. If it doesn’t, then it’s not going to be very effective.

优质的内容营销必须为您的用户提供价值。 如果不是这样，那将不会很有效。

With content ** rketing, you’re providing value—for free—in exchange for time. The more time someone spends with your content, the more they will begin to know, like, and trust you.

借助内容营销，您提供免费价值，以换取时间。 某人花在您内容上的时间越多，他们就会越了解，喜欢并信任您。

Do that over and over, and people will begin to trust you enough to shell out some hard-earned cash for your product or service.

一遍又一遍地做，人们将开始足够信任您，为您的产品或服务投入一些来之不易的现金。

“…to BUILD and ENGAGE an au ** nce for your brand.”

“……建立并吸引您品牌的受众。”

And here we get to the real point of all this stuff. Content ** rketing is how you build an au ** nce.

在这里，我们了解了所有这些东西的真实含义。 内容营销是您建立受众群体的方式。

Make no mistake: the ulti ** te goal of content ** rketing is to benefit your company. And when it’s done right, it will accomplish that by growing your traffic and, consequently, your sales.

毫无疑问：内容营销的最终受益。 如果做对了，它将通过增加您的访问量并因此增加销售来实现这一目标。​​​​