广告文案这个职业怎么描述?文案用英语怎么说?

大约很多人都听过文案这个词，广告文案这个职位或者说职业，在新媒体时代依然不过时，虽然入职门槛低、水平参差不齐，虚假广告满天飞，但不可否认其对销售的重要性。今天分析一些关于广告文案的英文表达。

Copywriting is the act or occupation of writing text for the purpose of advertising or other forms of ** rketing. The product, called copy or sales copy, is written content that aims to increase brand awareness and ulti ** tely persuade a person or group to take a particular action.

文案写作是为了广告或其他形式的市场营销而撰写文字的行为或职业。其产品被称为“文案”或“销售文案”，是旨在提高品牌知名度并最终说服个人或团体采取特定行动的书面内容。

Copywriters help create billboards, brochures, catalogs, jingle lyrics, ** gazine and newspaper advertisements, sales letters and other direct ** il, scripts for television or radio commercials, taglines, white papers, social media posts, and other ** rketing communications.

广告文案帮助创建广告牌、宣传册、目录、歌曲、杂志和报纸广告、销售信件和其他直接邮件、电视或广播广告脚本、标语、 ** 、社交媒体帖子和其他营销传播。

Employment 就业

Many copywriters are employed in ** rketing departments, advertising agencies, public relations firms, copywriting agencies, or are self-employed as freelancers, where the clients are usually s ** ll, medium, or large companies.

许多文案受雇于市场营销部门、、、，或者是自由职业者，他们的客户通常是小、中、。

Advertising agencies usually hire copywriters as part of a creative team in which they are partnered with art directors or creative directors. The copywriter writes a copy or script for an advertisement, based largely on infor ** tion obtained from a client.

通常雇佣文案作为创意团队的一部分，与艺术总监或创意总监合作。文案为广告撰写文案或脚本，主要基于从客户那里获得的信息。

The art director is responsible for visual aspects of the advertisement and, particularly in the case of print work, ** y oversee production. Either member of the team can come up with the overall idea (typically referred to as the concept) and the process of collaboration often improves the work. Some agencies specialize in servicing a particular industry or sector.

艺术总监负责广告的视觉方面，特别是印刷工作，可以监督生产。团队中的任何一个成员都可以提出总体的想法(通常称为概念)，协作的过程通常会改进工作。一些机构专门为某一特定行业或部门提供服务。

Copywriting agencies combine copywriting with a range of editorial and associated services that ** y include positioning and messaging consulting, social media, search engine optimization, developmental editing, copy editing, proofreading, fact checking, speechwriting and page layout. Some agencies employ copywriters in-house, while others use external contractors or freelancers.

文案机构将文案与一系列编辑和相关服务相结合，这些服务可能包括定位和信息咨询、社交媒体、搜索引擎优化、开发编辑、文案编辑、校对、事实核查、演讲稿撰写和页面布局。内部雇佣文案，而另雇佣外部承包商或自由职业者。

Copywriters also work in-house for retail chains, book publishers, or other big firms that advertise frequently. They can also be employed to write advertorials for newspapers, ** gazines, and broadcasters.

文案也为零售连锁店、图书出版商或其他经常做广告的工作。他们也可以被用来为报纸、杂志和广播电台撰写软文。

Some copywriters work as independent contractors or freelancers, writing for a variety of clients. They ** y work at a clients office, a coworking office, a coffeehouse, or from home.

有些文案以独立承包人或自由职业者的身份工作，为各种各样的客户写作。他们可能在客户的办公室、合作办公室、咖啡馆或家里工作。

Copywriters are similar to technical writers and the careers ** y overlap. Broadly speaking, however, technical writing is dedicated to informing readers rather than persuading them. For example, a copywriter writes an advertisement to sell a car, while a technical writer writes the operators ** nual explaining how to use it.

文案与技术文案相似，职业可能重叠。然而，从广义上讲，技术性写作致力于向读者提供信息，而不是说服他们。例如，一个文案写一个汽车广告，而一个技术文案写操作手册解释如何使用它。